HIGH-END WINE RETAILER, FACEBOOK FOCUS

Goals: Push events, and increase audience engagement by location and interests

Results: Sold out several events, increased page likes, and increased overall brand awareness

• Created promotional posts and paid ads for virtual events and annual wine-tasting charity event
• Posted content daily to ensure consistent engagement with their Facebook audience
• Designed custom posts to promote deals, sales, and new in-store and online products
• Photographed new and existing products, tastings, and events to share on the Facebook page
• Created targeted content and paid ads to drive traffic to the e-commerce website 
• Co-managed all comments, customer service issues, and questions directly through Facebook with the Customer Success Team

SHOE RETAILER, INSTAGRAM FOCUS

Goals: Increase community engagement and followers on Instagram
Results: Generated increased direct sales and web traffic

• Focused on three KPI metrics for Instagram: Increasing followers, engagement, and likes
• Connected with exisiting and potential influencers on Instagram to increase follower and post engagement
• Increased the quality of content by producing product photography and short-form videos 
• Created custom content for Instagram, including photo carousels, videos, as well as industry and event-specific Instagram Stories
• Created Instagram giveaways to assist with brand awareness campaigns and engagement
• Engaged regularly with the community to promote new shoe designs and answer inbound questions via direct messages